Generally, colour schemes and logos represent your company’s brand and make statements about what it constitutes. However, many entrepreneurs create a culture of making upgrades as their business progress. Let’s say you are opening up a new gym and haven’t yet found the right colour scheme and logo to go with it. You must ensure you have done your research when trying to come up with colour schemes, logos and all other things branding, and have a marketing agency that specialises in gyms on board with you, to help you through the process. This will give you a significant head start and understanding of how to go about things. Here are some basic points to help you gain a better understanding.
Colours Have Psychological Effects
When potential clients go through your website, what should they expect? Your brand is what the company represents, and it requires patience to choose attractive branding colours. Generally, clients believe the tone is a huge motivator in choosing any product or service. The colour scheme for your gym should evoke some visual interest in your brand. The psychology of colours and emotion has to compliment the content that describes your brand. Avoid the use of many contrasting colours because they can clash with website photos, and cause distractions for clients. Red tones have emotional intensity, while masculine colours represent expertise, stability, and depth. However, black is a very formal colour scheme that adds prestige when mixed with other colours.
Don’t be afraid to experiment with a range of colours. You might consider a colour scheme from your archives in the future. Be sure to put your company’s goals first while branding and different colours have varying levels of impacts on consumers. So, while creating samples for a corporate identity, it will be easy to choose the right colour scheme that is most relevant. If you need, organise a meeting with your fitness business consultant and see what professional advice they have for you. It’s always great to have more than one opinion. Communication is key.
Get the Right Accent Colour(s)
Your company’s website will need the right accent colours that align with its primary or dominant colour scheme. Usually, accent colours are bolder than general colour schemes. Critical elements like navigation menus with red accents always attract online clients more than other shades of colour. Naturally, red colours highlight essential details that a business wants the audience to see. The risk of choosing a wrong accent colour is that online audience might miss what they are expected to see. Additionally, bright accents on elements like ‘call to action’ messages will attract the audience quickly.
Understand Color Formulas
After choosing a colour scheme for your new company, you’ll need to complement these colour formulas – CMYK, PMS, HEX, and RGB. Don’t forget that a company’s choice doesn’t need to align with your preference. It’s better for entrepreneurs to ask a team of designers to choose the colour schemes that meet the company’s standard. Here’s what these colour formulas represent.
CMYK: This formula is a mix of cyan, magenta, yellow and black inks. Interestingly, the CMYK formula is in use during four-colour printing on substrate materials.
PMS: This formula is called the Pantone Matching System. It’s the ideal colour formula for printing two-ink designs on business cards.
HEX: The HEX is a colour code for HTML programming for website designs.
RGB: This formula is a mix of green, red, and blue inks. Usually, the RGB formula works better for printing electronic documents.
Organise Your Palette
Usually, colour palettes for corporate use are between 3 to 6 inks. The right selections will bring the desired contrast between texts and background colour schemes. Ensure to stick with the colours you have added into your palette. Instead of making a mess of your corporate design, switch between the original shades and tints.
There’s always a variety of designs at the inception of creating a corporate plan. Choose at least two light colours for backgrounds because tones convey psychological effects that evoke emotions in customers. Also, it shouldn’t be a cause for worry if your colour palette isn’t perfect at the initial stage of conceptualisation. Instead, your focus should be on effective efforts.